01/Advertising · Research, Design
Ads Manager revamp
Sprinklr · 2026
Rethinking Sprinklr's Ads Manager around clarity, not dopamine — a calmer transaction layer for advertisers.
PORTFOLIO · 2022 — 2026
Designing digital experiences through the lens of fashion, strategy, and human-centered design.
Selected work
Case studies
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02/Copilot
Copilot
Sprinklr · 2026
AI-powered campaign builder that automates repetitive setup tasks, allowing users to focus on strategy instead of manual execution.
03/AI · Desktop
Creative AI
Sprinklr · 2024
Revolutionizing content creation using Sprinklr AI. Enables users to generate and edit images based on prompts.
04/Advertising
Sprinklr Campaign Checklist
Internal · Research practice · 2023
User defined checklist serving as an additional layer of verification. Allow users to validate important fields for campaigns reinforcing brand governance.
05/E-Learning
MIND Mentoring App
Personal project · 2023
Mentorship service that brings growth and skills to users looking to improve in their field of study.
06/Cafe · App
The Grind Cafe App
Personal project · 2023
Menu and ordering app design for a cafe in Manhattan.
07/Cooking website
Pure Cooking
Personal project · 2023
Web design for finding and viewing cooking recipes and videos.
Three habits I keep coming back to.
- 01
Listen first, longer than feels useful.
Most design problems are research problems wearing a Figma costume. I spend the front half of every engagement with users, support tickets, and the team.
- 02
Start rough. Finish with intention.
The best ideas rarely appear in high fidelity. I sketch, iterate, and test early so every design decision is grounded in purpose before a single polished screen is created.
- 03
Ship the boring half.
Empty states, errors, settings, microcopy — the surfaces nobody screenshots. They're where trust actually lives.
About
I'm Ty—a Designer who partners with teams to turn complex ideas into seamless, intuitive experiences.
My passions for sports, fashion, and design have shaped the way I approach creativity and problem-solving. Through these disciplines, I’ve developed a curiosity for understanding challenges, exploring new perspectives, and collaborating with talented individuals to create meaningful experiences.
- Based in
- New York, NY
- Tools
- Figma · Figma Make · Claude · Adobe AI